Stukent Chapter 8

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Across
  1. 2. The last page view of a visit is this point
  2. 4. Any time a user enters a website, it may consist of one or more pageviews.
  3. 8. Calculated as pageview/visits. This is a measure of user engagement with a website
  4. 9. A visitor may make several visits to the website, so counting only ____________ gives a different picture of website traffic.
  5. 10. The percentage of pageviews that result in an exit. Again this is a page specific metric.
  6. 12. The amount of time the user spent on an page before navigating to a different page.
Down
  1. 1. The percentage of all visits that consist of only one pageview.
  2. 3. The percentage of visits that begin on that page. This is a page-specific metric
  3. 5. The duration of every visit is the sum of time on page for every pageview of the visit.
  4. 6. Also called a “hit”, this occurs any time a user accesses a page on a website
  5. 7. The percentage of all visits that begin on that page that consist of only one pageview.
  6. 9. Some visits may hit the same page several times. Removing these double counts can give a more realistic picture about the volume of traffic on a page.
  7. 11. The first pageview of a visit is the entry point, which is often not the home page