Across
- 5. readers whos points of view differ
- 8. single person or group of people whose point of view is the same
- 10. appeal to emotion
- 11. appeal to logic
- 12. audience for which a message is written
- 15. defining characteristics of an audience
- 17. act designed to influence
- 18. to adjust
- 19. appeal to ethics
- 21. adapting a message to the audience’s needs and wants
- 22. of treatment, activity, or influence
Down
- 1. special beliefs, customs or values
- 2. function someone performs to work
- 3. highly specialized language
- 4. listeners who are responsible for first
- 6. appeal to opportune moment
- 7. real life event prompting the need for some kind of response
- 9. specific end or outcome to be obtained
- 13. how information is conveyed
- 14. details of a documents arrangement
- 16. the reader whom you are responsible after you have met the needs of the primary audience
- 20. can be a document, video, tool, painting