talkTerminology: T

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Across
  1. 2. The art and technique of arranging type to make written language legible, readable, and visually appealing.
  2. 3. The address used to access resources on the internet. Alternate for domain name.
  3. 5. When used with a number, 2 ___ or 4 ____, references how many pages or images are designed to print on one side of a single page size.
  4. 6. ____ advertising. Advertisements placed on or in public transportation vehicles, such as buses, trains, subways, taxis, etc.
  5. 8. ____ broadcast. Traditional, ground-based broadcast media, primarily focusing on radio and television transmitted via land-based towers and antennas.
  6. 10. ____ points. Points of contact between the customer and the brand, such as websites, social media, customer service, and physical stores.
  7. 13. A pre-established message or formula used in the field of communication, sales and commercial or advertising.
  8. 14. Target ____. The specific group of people an advertisement is designed to reach.
Down
  1. 1. All letters in the text are capitalized.
  2. 3. Usually associated with websites, the feeling when using a product, application, system, or service. Abbreviated UX.
  3. 4. The number of visitors that an ad or website receives.
  4. 5. The point at which people interact with a computer, website or application, the goal of which is to make the experience easy and intuitive, requiring minimum effort to receive the maximum desired outcome. Abbreviated UI.
  5. 7. A page “torn” from a traditional publication, used to showcase published work, serve as proof of publication, or for sales and marketing purposes. Can also refer to digital screenshots or PDF versions of the published content.
  6. 9. ____ case. The first and last words, as well as all major words (nouns, pronouns, verbs, adjectives, and adverbs), are capitalized. Articles, conjunctions, and prepositions are usually not capitalized unless they are the first or last word. Case rules follow that of an article header.
  7. 11. Abbreviation for a feature or benefit that makes a product or service stand out from its competitors.
  8. 12. A visual representation of the sequence and timing of events in a project.
  9. 13. ____ size. The final size of a printed piece after it has been assembled.