Across
- 5. Statistical data about a population, such as age, gender, income, and education.
- 6. Consumer lifestyle, values, interests, and opinions that influence buying behavior.
- 8. Dividing a broad consumer market into smaller groups based on characteristics.
- 9. Positioning How a brand is perceived in the minds of its target audience.
- 10. Market A specialized segment of the market with specific needs.
- 11. Proposition The unique benefits a product or service offers to its target market.Target Audience – A more specific group within a target market that marketing messages are directed toward.
Down
- 1. Segmentation Dividing consumers based on buying behavior, brand loyalty, or usage rate.
- 2. Persona A detailed profile of an ideal customer, based on research and data.
- 3. Advantage A unique edge that allows a brand to attract its target market over competitors.
- 4. Segmentation based on location, such as country, city, or climate.Brand Loyalty – The tendency of consumers to repeatedly purchase from a particular brand.
- 7. Insights Data and analysis that help understand customer behavior and preferences.