Across
- 2. group : a group of people who participate in a discussion as part of market research to give feedback about a product or service
- 5. : a method of (primary) research used to collect information.
- 6. research – numerical information gathered and can be presented and analysed using graphs, charts, ect.
- 7. orientation : when a businesses products / services are based around the needs or wants of the customer
- 8. marketing : trailing the product in a small area or to a limited number of users to assess the suitability of a product.
- 9. : where market researchers watch the behaviour of customers
- 12. : a small group of people who must represent a proportion of a total market when carrying out market research.
- 14. segmentation : dividing a whole market into particular customer groups that have similiar characteristics
- 15. publications : specialist magazines that look at current trends in the business world.
Down
- 1. research – market research collected relating to the opinions and beliefs of consumers. Data not presented numerically.
- 3. behaviour : how consumers make decisions about how they choose and use products or services
- 4. : an organised collection of data stored electronically with instant access, searching and sorting facilities
- 10. bias : when respondents respond inaccurately to a question for some reason
- 11. value : the increase in value that a business creates when producing a product/service. The difference between the price the customer pays and the total cost of inputs needed to create a product.
- 13. orientation : when a businesses prioritises a products design quality or performance rather than meeting customer preferences