Across
- 1. gender, location, age, profession, etc
- 4. various strategies a business uses in its promotional campaign
- 5. group of customers to whom a business intends to sell its products
- 8. when people buy things they don't need
- 11. when a sales representatives interacts with a customer to make a sale
- 12. inclusion of products in TV or movies
- 15. a paid nonpersonal message communicated through a mass medium
- 17. when the total market is subdivided
- 19. when a business uses the same marketing strategies
- 20. when products that are similar are made to appear different
Down
- 2. a person who influences others
- 3. Buy One Get One Free
- 6. when businesses use TikTok or Insta to sell their product
- 7. market segment at which most resources are directed
- 9. ways to get customers to buy your product
- 10. any free news story about a business
- 13. when a business modifies their marketing strategies
- 14. End of Financial Year
- 16. what is morally right and wrong
- 18. methods used by a business to inform, persuade and remind customers