Across
- 4. (noun) Any moment where a person comes into contact with a brand
- 7. (noun), plural) Non-physical things that still have value, like reputation, trust, patents, or brand recognition
- 8. (noun) A customer who helps shape or customise a product
- 9. (noun) Another term for a robot used by search engines to index websites
- 10. (noun) Extra words that explain what a brand is or does (e.g., “online bank”, “whitening toothpaste”)
- 12. (noun) High-speed internet connections that carry large amounts of data between networks
Down
- 1. (noun)A person or organisation that controls what information reaches the public
- 2. (noun)How much attention media give to a topic or how widely it is reported
- 3. (verb) The option to stop receiving emails or newsletters
- 5. (noun) An animated ad that appears on top of webpage content
- 6. (noun) A brand name shown in a specific text style
- 11. (noun)A programme used by search engines to scan and index websites