Across
- 2. A technique that uses historical data as inputs to make informed estimates that are predictive in determining the direction of future trends.
- 3. SCAMPER technique where you mix several ideas, processes or products into one more efficient output
- 4. A technology that allows users in different locations to hold face-to-face meetings without having to move to a single location together via video.
- 9. competitive ___________ that refers to the ability to gather, analyze, and use information collected on competitors, customers, and other market factors
- 10. The collection of all the products or services offered by a company
- 12. A _____ organizational structure is a workplace format in which employees report to two or more managers rather than one manager overseeing every aspect of a project.
- 14. Also refers to long-term planning
- 17. The sum of all the values that a customer gives up to gain the benefits of having or using a product or service.
- 18. A collection of these various techniques and you can choose to use one or all of the seven methods to find solutions to your problems.
- 21. Means meeting through a telecommunications medium
- 25. SCAMPER technique where you remove inefficient processes with the goal of streamlining them
- 27. The performance ______ looks at how well a product performed over time and relative to plan
- 28. To increase ________, invest in the highest-value customers first.
- 30. Market ________ is used when the business seeks to increase sales growth of its existing products or services to its existing markets in order to gain a higher market share
Down
- 1. Physical development of a product in R&D
- 5. TRIZ looks at eliminating these
- 6. Idea _________ is the creation of ideas
- 7. You can do this on an unprofitable customer
- 8. Examination of ideas along preestablished criteria
- 11. The _________ of consumer markets results in greater product proliferation and parity products
- 13. SCAMPER technique where you find a part of your product that you could replace with another to see whether it will result in improvements
- 15. A competitive matrix is also known as _________ map
- 16. Designed to prevent mistakes, but they also diminish individual responsibility, creativity, and risk-taking opportunities.
- 19. a _________ analysis is where you identify major competitors and research their products, sales, and marketing strategies
- 20. Used when a company wants to enter a slightly different market but does not want to dilute its current image.
- 22. ____________ development posits the refinement of the product concept
- 23. ____________ extension strategy involves a company's use of an established brand name in its introduction of a product into a category that is new to the firm.
- 24. These types of adjectives are used in a comparative product scale
- 26. Preparation to the actual launch
- 29. A perceived tendency of financial markets to move in a particular direction over time