Across
- 4. - Platforms like Facebook and Twitter.
- 9. - Revenue-generating department.
- 10. - Potential customer.
- 11. - Specific audience for marketing efforts.
Down
- 1. - Direct communication channel.
- 2. - Optimizing for search engines.
- 3. - Measure of marketing effectiveness.
- 5. - Information shared with the audience.
- 6. - Paid promotional content.
- 7. - Company identity.
- 8. - Content marketing platform.