Across
- 1. customer relationship management interacts with satisfying exchange relationships by providing ______
- 2. The ______ test of a satisfactory exchange relationship answers the questions "Were needs met? Were wants fulfilled? Did product/service satisfy? Is total market satisfied?
- 4. the concept of Customer _________ Management involves being customer-centric, placing customer satisfaction first and evaluating customer satisfaction constantly
Down
- 1. -Product -Price -Place/Distributin -Promotion are the four____ of the marketing mix
- 3. What can be marketed? A good, a _______, an idea, a person or a place