The 6 steps of Marketing and Marketing Mix (4ps)

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Across
  1. 3. The cost to the customer, encompassing pricing strategies, discounts, and payment terms
  2. 4. the Data (Fieldwork): Execute the plan, gathering raw data from your target audience or existing sources.
  3. 5. The goods or service offered, including its features, quality, branding, and variety.
  4. 6. the Research Plan: Formulate the specific methods, tools (questionnaires, samples), and timelines for gathering information.
  5. 9. the Data: Process and interpret the collected information to find patterns, trends, and meaningful insights.
  6. 10. the Research Approach: Outline the overall strategy, considering data types (primary/secondary) and potential methodologies like surveys or interviews.
Down
  1. 1. (Distribution): Where and how the product is made available, including channels, logistics, and locations.
  2. 2. & Present Findings: Communicate the results clearly, providing actionable recommendations to solve the initial problem.
  3. 3. The activities used to communicate with the target audience, like advertising, public relations, and sales promotions.
  4. 7. the Problem & Objectives:Clearly state what you need to learn (e.g., market size, customer needs) and the specific research goals.
  5. 8. the Research Approach: Outline the overall strategy, considering data types (primary/secondary) and potential methodologies like surveys or interviews.