Across
- 4. encourage (v)
- 6. broaden (v)
- 8. traditional advertising (n phr.)
- 12. promote (v)
- 13. inevitable (adj.)
- 14. sufficient (adj.)
- 15. dull (adj.)
- 16. word of mouth (n)
- 17. time-consuming (adj.)
- 20. sneaky (adj.)
Down
- 1. deceive (v)
- 2. advertisement (n)
- 3. creative (adj.)
- 5. awareness (n)
- 7. simultaneously (adv.)
- 9. launch (v)
- 10. sprinkler effect (n)
- 11. guerilla marketing (n)
- 18. shrink (v)
- 19. adapt (v)