The BCG Matrix

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Across
  1. 4. city where the BCG was created
  2. 7. (2 words) a low-market-share product in a high-growth industry, needing investment
  3. 9. the collection of products managed by a company
  4. 11. the allocation of financial resources to grow a business
  5. 12. the rivalry between businesses aiming to gain market share
  6. 15. (2 words) a high-market-share product in a slow-growing industry, generating steady profits
  7. 16. a group of consumers & businesses interested in a particular product
Down
  1. 1. the ability of a business or product to generate profit
  2. 2. the rate at which a market or industry expands over time
  3. 3. second word of the BCG name
  4. 5. a high-market-share product in a fast-growing industry
  5. 6. the process of selling or discontinuing a product
  6. 8. (2 words) the stages a product goes through
  7. 10. any asset (money, people, technology) used to support business operations
  8. 13. the portion of a total industry sales captured by a company or a product
  9. 14. a low-market-share product in a low-growth industry, often unprofitable