Across
- 2. A feature or strategy that makes a product stand out from competitors.
- 4. A company that purchases another company.
- 7. A business strategy that focuses on long-term goals and growth.
- 9. A company's ability to generate earnings over time.
- 10. The amount invested by the owners in a business.
- 11. The process of obtaining goods and services from suppliers.
- 12. The act of combining two businesses into one.
- 14. The process of assigning a value to a product or service.
Down
- 1. The process of introducing a new product into the market.
- 3. A legal agreement allowing another business to use a company's brand and business model.
- 5. A company that offers similar products or services.
- 6. The total income earned before expenses are deducted.
- 8. The process of studying consumer needs and industry trends before launching a product.
- 13. The process of creating new products or improving existing ones.