The Business of Halloween

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Across
  1. 2. The Basic Witch Shake featuring a classic vanilla shake with OREO® Cookie pieces & pumpkin spice was a special for Halloween last year
  2. 4. Visiting their site and making a $31 donation meant customers would receive the limited edition countdown calendar, which featured an assortment of candies and confections.
  3. 6. This brand profited from Halloween in 2018 with their stop-motion DIY videos posted to their Facebook page. The viral video showed how to make Halloween bats as a party favor, with well over 1.5 million views.
  4. 10. October 2022 new Flavor of the Month, Spicy ‘n Spooky, featuring the bold flavor of real Ghost Pepper.
  5. 12. Popular retail store known for selling Hyde & EEK! Boutique products around Halloween.
Down
  1. 1. In 2018, this beverage collaborated with Snapchat to launch a series of themed, branded lenses for users to engage with on the platform.
  2. 3. Use the Ghost Detector in their app to find a ghost in your house to get two limited time sandwiches
  3. 5. In 2021, this pizza place joined its forces with Shudder, a premium streaming service with the best selection of horror, thriller and supernatural movies, to reward the first 200.000 users with a deal.
  4. 7. In a partnership with this company, BeReal users can join the BooReal sweepstakes for a chance to win 10 free burritos for a year.
  5. 8. This company went social last Halloween season with a limited edition #BringOnTheCandy safe giveaway
  6. 9. In 2021, this company encouraged creators to show off their best Halloween looks to a custom audio clip. The hashtag racked up a staggering 2.7B views, with TikTok creators such as Abby Roberts (17.3M followers), MakeupByTammi (500k followers), and Charlotte Roberts (9M followers) taking part.
  7. 11. In 2020 during COVID isolation, this company wanted to make sure that their fans could still celebrate the holiday from home, so they launched TREAT TOWN™—a new digital Halloween experience that let users send candy virtually to their friends and family.