THE BUSINESS PLAN

2. refers to the difference between total income and total expenses.
6. printed used in a targeted campaign to consumers.
7. prepared in consideration of the current and expected situations.
9. includes cash in checking, savings, and short term investments accounts.
13. investments accounts owned by the company that cannot be converted to cash in less than a year.
15. refer to what the SBO plans to do to achieve the market objective of the firm.

1. income from sales paid for by cash.
3. refers to labir required to manufacture a product or perform a service.
4. the most effective channel if the plant is to move goods directly to the ultimate users.
5. refers to the process of moving goods and services from the firm to the buyers.
8. distributors who buy directly from distributors or wholesalers and sell to retailers or end users.
10. Sell directly to consumers.
11. Describes how the company's products will be packaged.
12. income collected from credit sales.
14. represents the fund requirements to obtain any equipment needed to generate income capital.