The customer - based Approach Crossword Puzzle

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Across
  1. 3. The person or company communicating and managing the brand
  2. 5. The descriptive features that characterize a brand
  3. 7. The main metaphor for man in the consumer-based approach
  4. 9. The mental link between a brand and something else stored in memory
  5. 10. The act of placing the brand in consumer`s minds
Down
  1. 1. The researcher behind the customer-based brand equity model
  2. 2. Consumers`overall evaluation or feelings toward a brand
  3. 4. The ability of consumers to recognize and recall a brand
  4. 6. Where Brand Knowledge and Associations are stored
  5. 8. The good feeling from using green products