Across
- 4. Dividing the total market into smaller groups
- 5. A fictional but realistic representation of an ideal customer
Down
- 1. A _______ market is a group of people or organizations for which a business creates and maintains a marketing mix specifically designed to satisfy the needs of group members
- 2. Creating a specific image in customers’ minds
- 3. These markets include purchasers and household members who intend to consume or benefit from the purchased products for personal or family needs