Across
- 4. passing information among people through oral communication, often in the form of storytelling
- 7. the inclusion of one or more aspects of social media in marketing a product or service
- 9. part of the two-way conversation in social media marketing where a company initiates contact with potential customers
- 10. a website that contains a consumer’s own experiences, observations, and opinions in a journal-like format
- 11. website that links people or organizations into communities based on common interests, goals, or beliefs
- 12. part of the two-way conversation in social media marketing where potential customers come to the company
- 13. using mobile devices to add a location to posts on social media platforms
Down
- 1. gathers information about consumers’ online activities as they are occurring through the use of advanced consumer analytics
- 2. large-scale virtual collaboration
- 3. marketing, occurs when a consumer is somehow rewarded for passing along information about products and services
- 5. a promotional approach utilizing word-of-mouth marketing that encourages people to pass along marketing messages via the Internet, which allows the information to spread rapidly
- 6. any technology that allows people to have conversations and share content they have created
- 8. individuals who have established a following and credibility in a specific area that enables them to influence the purchase decisions of others on social media