Across
- 2. It is an opportunity in the competitive environment that is not being fully exploited by competitors.
- 3. This framework helps identify the attractiveness of an industry or sector in terms of competitive forces.
- 6. They are factors that need to be overcome by new entrants If they are to compete successfully.
- 7. It is a group of firms producing the same principal product or service.
Down
- 1. Organisations within an industry with similar strategic characteristics, following similar strategies or competing on similar bases.
- 4. They are detailed and plausible views of how the business environment of an organisation might develop in the future based on key drivers for change about which there is a high level of uncertainty.
- 5. This framework can be used to analyse macro-environment and identify future trends.