the founder

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Across
  1. 3. Customer segment initially targeted by the McDonald brothers (8)
  2. 6. Aspect of the McDonald brothers' business model Ray Kroc disrupts (7)
  3. 8. Value proposition emphasized by McDonald's under Ray Kroc (4,4)
  4. 10. Core product or service offered by the McDonald brothers' restaurant (7)
  5. 11. Revenue stream generated by McDonald's under the franchise model (13)
Down
  1. 1. Innovation implemented by the McDonald brothers to increase efficiency (11)
  2. 2. Key partnership Ray Kroc establishes to facilitate expansion (11)
  3. 4. ______Service System is a Marketing strategy employed by McDonald's to attract customers (6)
  4. 5. Businessmodel Ray Kroc introduces to expand McDonald's (8)
  5. 7. Competitive advantage created by the McDonald brothers' operations (10)
  6. 9. Cost structure element Ray Kroc focuses on reducing (5)