The Influence of Creativity on Marketing and Branding

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Across
  1. 6. A strategy that creates memorable experiences to emotionally connect consumers with a brand.
  2. 7. Content created and shared by consumers rather than by the brand itself. It includes videos, photos, reviews, or posts that show real people using a product or experiencing a brand.
Down
  1. 1. The image, values, personality, and message that a company wants to communicate to the public.
  2. 2. The process of promoting a product, service, or brand through different media such as TV, social media, or posters to attract customers.
  3. 3. A strategy that encourages users to share content widely so it spreads quickly online.
  4. 4. A group of consumers who share a strong connection with a brand and interact with each other through shared experiences, content, or values related to it.
  5. 5. A marketing technique that uses stories to create an emotional connection between a brand and its customers.
  6. 8. A marketing strategy where a company organizes or sponsors an event to promote its brand, attract attention, and create a memorable experience for the audience.