Across
- 7. To make you believe the message because the person delivering it is a neutral 3rd party
- 8. Opinion about the product offered by a professional or leader in the field
- 9. Used to make audiences laugh, but provides little information about the product or service
- 12. Specific features about what a product or service can do for the potential customers.
- 14. Superlatives, comparatives, and hyperboles are used to hype a product
- 15. Everyone else is doing it.
Down
- 1. Unproven, exaggerated or outrageous claims that are proceeded by words such as may, might, or virtually
- 2. To pound a message or image into a consumer’s brain
- 3. Uses a famous person to endorse a product.
- 4. Fear is used to scare people into buying, donating or otherwise complying
- 5. When a company or product uses a famous person, catchy jingle or powerful emotion creates a strong psychological connection in the customer.
- 6. Suggests that if you buy the product or follow certain ideology you too will be happy and successful
- 10. Coupons, sweepstakes, games with prizes and gifts with purchases create excitement and participation
- 11. Sentimental images are used to stimulate feelings of comfort, pleasure and delight.
- 13. Shows ordinary people using or supporting a product or candidate