The making of Labatt ‘Blue’: The quest for a national lager brand, 1959–1971

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Across
  1. 6. Type of beer that Labatt struggled to establish as a national brand.
  2. 7. Establishing Labatt's name and image in the market.
  3. 9. The company's expansion and increase in size.
  4. 10. Conference Meeting where Labatt's marketing managers discussed national brands.
  5. 13. The process of buying other breweries to expand.
  6. 14. The target audience for Labatt's "Blue" ads.
  7. 16. The challenge of broadening the appeal of Labatt's Pilsener brand.
  8. 18. Strategy pursued by Labatt to establish a national presence.
  9. 19. The primary product of Labatt.
  10. 20. The sector in which Labatt operates.
Down
  1. 1. Professionals responsible for promoting Labatt's products.
  2. 2. Full name of the Labatt company.
  3. 3. Part of the attention-grabbing television commercial idea.
  4. 4. The strategy Labatt adopted to become a truly national brewing company.
  5. 5. Purchases of other breweries to become a national player.
  6. 8. Director of Finance at Labatt in 1954.
  7. 11. The portion of the beer market controlled by Labatt.
  8. 12. The study of Labatt's past and development.
  9. 15. Leading Canadian brewery company (Company Name).
  10. 17. Facility where beer is produced.