Across
- 2. Gradual reduction in staff through resignation/retirement
- 4. When customers repeatedly choose the same brand
- 6. The highest-ranking executive, often called the “captain of the ship”
- 7. Ownership in a company represented by shares
- 8. First company to send astronauts commercially
- 9. Inclusion of varied workforce backgrounds
- 11. India’s national motto, inscribed at the base of the national emblem
- 12. Ability of an asset to be quickly converted to cash
- 15. FMCG giant behind brands like Dove, Surf Excel, and Lipton
Down
- 1. Bitcoin belongs to this asset class
- 3. Government department that manages public revenue
- 5. Creating a place for a product in consumers’ minds
- 10. Training employees in entirely new skills
- 13. When two companies combine to form one
- 14. Process of creating a unique identity for a product