The market

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Across
  1. 3. examination of data about customers and competitors (6,8)
  2. 5. segmenting by measurable characteristics like age or gender
  3. 8. developing a product first and then finding customers for it (7,11)
  4. 10. proportion of total market sales held by one business (6,5)
  5. 11. a small, specialised segment of a larger market (5,6)
  6. 13. segmenting by interests, attitudes, and activities
  7. 15. satisfying customer needs through research into what consumers want (6,11)
  8. 16. building long-term connections with buyers (8,13)
Down
  1. 1. targeting a large population with widely shared characteristics (4,9)
  2. 2. adapting to shifts in what buyers want (8,8,5)
  3. 4. responding to how consumers alter what they buy (8,8,8)
  4. 6. repeated purchases from the same brand (8,7)
  5. 7. segmenting by how much customers earn
  6. 9. more rivals entering the market (9,11)
  7. 12. dividing a market into groups with similar characteristics (6,12)
  8. 14. segmenting customers by where they live
  9. 17. segmenting based on customer life stage or age group