The Marketing Expert

4. – Using software to perform repetitive marketing tasks, like sending scheduled emails.
5. – A word or phrase preceded by the # symbol, used to group posts on the same topic.
8. – A fictional profile representing a company’s ideal customer, based on research and data.
10. – An online seminar or presentation that people can attend live over the internet.
11. – The number of visitors who come to a website.
14. – The number of times an ad or post is displayed on a screen, whether clicked or not.
17. – A regular email sent to subscribers with news, offers or useful content.
19. – Describes content that spreads extremely quickly as people share it online.
20. – The level of interaction, such as likes, comments and shares, that content receives.
21. – Sensational headlines designed to attract clicks, often without delivering real value.
22. – A model showing the stages a customer goes through, from first contact to purchase.
23. – The skill of writing persuasive text for ads, websites and marketing materials.
26. – Someone who has agreed to receive regular updates from a channel or brand.
28. – The set of rules a social network or search engine uses to decide which content people see first.

1. – Public support or recommendation of a product, often by a well-known person.
2. – Describes content that a company has paid to have published or promoted.
3. – A computer program that answers customers’ questions automatically through messages.
6. – The process of creating a recognisable identity, image and voice for a company.
7. – The moment a visitor completes a desired action, such as buying a product or signing up.
8. – An online service, such as Instagram or LinkedIn, where content is published and shared.
9. – Tools and data used to measure and understand how people behave online.
12. – The group of people a brand wants to reach with its messages.
13. – A link on another website that points to yours and helps improve your search ranking.
14. – A person with a large online following who can affect the buying decisions of others.
15. – Numbers used to measure the performance of a campaign or website.
16. – A potential customer who has shown interest, for example by leaving their email address.
18. – Showing ads to people who have already visited your website but did not buy anything.
24. – Contacting bloggers, journalists or partners to promote a brand or build relationships.
25. – A word or phrase people type into a search engine when looking for something.
27. – A planned series of marketing activities aimed at achieving a specific goal within a set period.