The Marketing Grid

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Across
  1. 1. : The fast-food chain known for its “I’m Lovin’ It” slogan
  2. 4. : The marketing approach that involves two brands working together on a single campaign or product
  3. 5. : The marketing mix element that focuses on how much consumers pay for a product
  4. 8. LOYALTY : The marketing term for customers’ consistent preference toward one brand
  5. 9. ADS : The digital platform where businesses run paid search ads
Down
  1. 2. : This luxury fashion brand’s logo features interlocking C’s
  2. 3. ANALYSIS : A tool used to identify a company’s internal strengths and weaknesses
  3. 6. : The world’s most used photo-sharing app owned by Meta
  4. 7. : The marketing strategy that focuses on creating awareness and drawing attention to a brand
  5. 8. MATRIX : A framework used in portfolio analysis to assess business units or products