The Marketing Grid

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Across
  1. 2. : This company revolutionized home streaming with its Prime Video platform.
  2. 4. : The P in SWOT analysis that represents possible external challenges.
  3. 7. : The marketing mix element concerned with what a company offers to satisfy needs.
  4. 9. DEVELOPMENT : The strategy in Ansoff Matrix that focuses on selling existing products to new markets.
Down
  1. 1. : A visual symbol or design that identifies a brand.
  2. 3. STATEMENT : A company’s guiding statement that defines its purpose, goals, and overall direction.
  3. 5. : The company known for its bitten-apple logo.
  4. 6. COLA : This brand’s “Share a Coke” campaign personalized bottles with names.
  5. 8. : What automotive brand uses the slogan “The Ultimate Driving Machine”?
  6. 10. BULL : The beverage brand that gives you “Wings.”