The Marketing Grid

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Across
  1. 4. : The marketing mix element that explains how a company tells people about its products.
  2. 5. : A soft drink brand known for competing with Coca-Cola and its “Choice of a New Generation” slogan.
  3. 7. : The marketing mix part that deals with where and how a product is sold.
  4. 10. : A famous coffee brand known for its green mermaid logo and popular drinks like Frappuccino.
Down
  1. 1. : The world’s biggest online shopping site started by Jeff Bezos in a garage.
  2. 2. RESEARCH : The process of finding out what customers want or like before selling a product.
  3. 3. : The beauty brand famous for the line “Because You’re Worth It.”
  4. 6. MARKETING : When social media creators promote or recommend products to followers.
  5. 8. : A sportswear brand known for its three stripes logo.
  6. 9. MATRIX : A business tool that shows which products are stars, cash cows, or question marks.