Across
- 2. obsolete B2B product
- 4. convenience product: popular beverage
- 7. includes advertising and public relations
- 10. highly motivated to try the latest technology
- 11. choosing which customers to serve
- 12. the name, sign or design that identifies the maker
- 13. anything that can be offered in a market
- 15. B2B core product helping people take a seat
Down
- 1. shopping product for study, work and play
- 3. product category bought without planning
- 5. convenience product used morning and night
- 6. example of discount pricing strategy used at Xmas
- 8. aligning the 4Ps to deliver customer value
- 9. determining how much customers should pay
- 14. B2B expected product used for printing