The Marketing Mix Quiz

2. How the product is presented to the customer.
5. These goods that deemed to be luxuries.
7. A distinct tool but interconnected variables.
8. Any value a customer is willing to give up in exchange of a product/service.
10. A marketing strategy that focuses on the special features of a product.
12. All activities used to communicate to your target audience.
14. Company combines several products and then sells them at a single price.
15. Setting prices lower than the whole number.
17. Offering a lower price during its initial offering.
18. Materials that are used to produce consumer goods.

1. Have no physical presence and can only be felt indirectly.
3. Any goods, whether necessities or luxuries, that are ready for consumption.
4. A firm charges the highest initial price.
6. Can be evaluated based on visual comparisons.
8. Core offering to the customer.
9. a pricing strategy that charges consumers different prices for identical products/service.
11. Human element of the business.
12. - It includes channels like retail stores, wholesalers, and direct sales.
13. What makes your product unique?
16. These goods are brought as per the convenience of customer without much planning.