The nature of marketing

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Across
  1. 3. ___________ marketing means selling the same product to a very large market.
  2. 6. It describes the rivalry between businesses producing similar products.
  3. 9. The management process that links a business to its customers.
  4. 12. It is the proportion of sales of a business out of the whole market sales.
Down
  1. 1. The point where demand = supply.
  2. 2. Marketing _____________ are the aims and targets hope to be achieved by the Marketing Departmemtn.
  3. 4. The quantity of a product that suppliers are willing and able to sell at a given price.
  4. 5. It refers to a collection of businesses which are engaged in a similar activity.
  5. 7. Market ______________ is the practice of breaking down a market into various segments based on certain characteristics.
  6. 8. A market ___________ is a small segment of a much larger market.
  7. 10. A market _______ is a group of customers whose needs are not being met by existing businesses and products.
  8. 11. The quantity of a product that consumers are willing and able to buy at a given price.
  9. 13. A long-term plan set to help achieve marketing objectives is known as a marketing _____________.