The New York Times Paywall

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Across
  1. 4. the auto manufacturer NYT partnered with to engage thought leaders
  2. 5. NYT social media partner to target younger audiences
  3. 7. NYT designed their new paywall to charge consumers based on medium
  4. 10. percent total ad revenue fell in 2016
  5. 12. restricted site that seeks to promote digital subscriptions
  6. 13. percent print subscribers who registered for digital access in 2011
  7. 14. percent operating profit was down in 2011
  8. 15. percent total revenue fell in 2016
Down
  1. 1. number of free digital articles NYT currently permits w/o subscription
  2. 2. year NYT introduced first paywall
  3. 3. type of paywall WSJ utilises
  4. 6. name of paywall program that preceded 2011 paywall
  5. 8. type of paywall with no limits for users coming from social media or non-Google search engines
  6. 9. protected by paywall
  7. 11. paywall where price declines for active users