The Philosophy of Marketing

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Across
  1. 5. Marketers or company didn't spent time or money by trying to keep them.
  2. 11. Marketers use ____channels to stimulate immediate buying, make shopping easier, enrich the brand experiences.
  3. 15. company provides products/services for _______.
  4. 17. is ________ costs of marketing involved, such as cost of transporting and storing products.
  5. 18. this refers to shaped by one’s society and are described in terms of objects that will satisfy those needs.
  6. 19. ________ marketing to earn huge sale and profits.
  7. 21. This customers stay with business for a long time but don't spend much.
  8. 22. Satisfied customers become "customer ______" and share their experience with others.
  9. 23. Social _____ offer an ideal platform for real time marketing and engagement.
  10. 25. defined as the set of strategies and activities by which companies acquire and engage customers.
  11. 26. High satisfaction increases customer ______.
Down
  1. 1. is refers to deciding how much to charge for products or services
  2. 2. Partners ___ the firm consists of cross functional teams.
  3. 3. The ______ concept starts with a well-defined market, focuses on customer needs, and integrates all marketing activities
  4. 4. ____ orientation refer starting from 1850 - 1929
  5. 6. this refer to the basic needs of humans needs
  6. 7. this refer to Human wants that are backed by purchasing power
  7. 8. The ______ concept takes an inside-out view that focuses on existing products and heavy selling.
  8. 9. Customer _____ value is the value of the entire stream of purchases a customer makes over a lifetime of patronage.
  9. 10. Marketing ___ refer to to sellers paying more attention to the specific products a company offers than to the benefits and experiences produced by these products.
  10. 12. Customers ______ refer to total combined customer lifetime values of all of the company's current and potential customers.
  11. 13. is ________ costs of marketing involved such as software and tools used for marketing activities
  12. 14. ________ marketing to satisfy customers' needs, reach customers and engage relationship with them.
  13. 16. These customers spend a lot but don't stay longer.
  14. 20. ____ marketing is using websites, social media, mobile apps and ads to engage customers anywhere, anytime via digital devices.
  15. 24. Partners ____ the firm consists of suppliers, resellers and distributors