Across
- 3. – Changing the corporate image, logo, or strategy of an existing company.
- 5. – Visual ... includes the logo, typography, colors, and packaging.
- 6. – How well people recognize a brand's name or symbol in the market (Brand ...).
- 8. – When customers keep buying from the same brand instead of switching to competitors (Brand ...).
Down
- 1. – No longer modern; old-fashioned.
- 2. – Not just a logo, but the overall reputation and gut feeling people have about a company.
- 4. – The specific group of people that an advertisement or product is aimed at (Target ...).
- 7. – The gradual introduction of a new brand design across stores and apps.