Across
- 2. Any potential customer who expresses interest in the company’s products or services.
- 3. the act of selling an additional product or service to a customer.
- 5. A tactic in which a rep tries to increase the value of a sale by encouraging a prospect to buy a higher-end version of the initial product they were interested in.
Down
- 1. A specific problem for a lead—a problem that can hopefully be fixed by a product or service from the company.
- 4. A strategy in which sales reps take time to build trust with the prospect and work with them to find the ideal solution.