Across
- 4. a reserved dollar amount for advertising
- 8. A reduction in price offered to companies involved in the channel of distribution
- 10. the reasons people buy products
- 11. methods of delivering the promotional message
- 14. product identification labels containing a unique set of vertical bars
- 16. A reduction in price offered for paying in cash
- 18. A reduction in price offered due to low sales seasons
- 19. the routes products follow while moving from producer to consumer
Down
- 1. requires company to immediately stop using specific advertisements or practices
- 2. in price from the original price
- 3. Do not use a wholesaler or another type of channel member
- 5. All prices associated with running a business
- 6. The complete set of all products a business offers to market
- 7. concerns or complaints expressed by a potential customer
- 9. Large Building designed to accumulate and redistribute products efficiently
- 12. all attributes both tangible and intangible that customers receive in exchange for the purchase price
- 13. The physical product in its simplest form
- 15. a name, symbol, word, or design that identifies a product, service, or company
- 17. A group of similar products with obvious variations in the design and quality