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- 3. Seat License A paid license that affords the buyer the right to buy season tickets for a specific seat in a stadium. The license is transferable and seat rights may be sold to another person once the owner decides not to purchase season tickets.
- 4. Many venues use electronic and paperless ticket delivery systems so that delivering the tickets is more convenient for fans. There are different ways to get tickets and they often have to confirm that you are the purchaser of the ticket when you receive the email or other ticket reception software.
- 5. A number of teams include money-back guarantee terms in their single-game tickets or seasonal ticket packages. Money-back guarantee is an agreement between the ticket seller and ticket buyer that the buyer will receive a full refund if the event does not meet a standard of satisfaction for the patron. Examples of this include the Arena Football League team Jacksonville Sharks implementing a money-back guarantee to season ticket holders after a successful season in which they won their division and the Phoenix Suns guaranteeing a good time for all guests or a complete refund of the ticket price. The trade-off of having to refund ticket prices vs. adding revenue benefits the vendor because it's been proven that fans are unlikely to ask for a refund. Additionally, money-back guarantee is an effective way to market season tickets to new potential buyers.
- 7. Differences in pricing of a seat based on quality, time, and place. Quality refers to reputation, strength, and draw of the opponent. Time corresponds to the day of the week, time of day, or part of the season. Place is determined by location of seat.
- 8. The luxury box or skybox and club seating constitute the most exclusive class of seating in arenas and stadiums, and generate much higher revenues than regular seating. Club ticket holders often receive exclusive access to an indoor part of the venue through private club entrances, to areas containing special restaurants, bars, merchandise stands, and lounge areas of the venue that are not otherwise available to regular ticket holders.
- 9. Stored-value tickets have become commonplace at MLB stadiums. The stored value is accessible via a barcode scanned at the venues. They estimate that patrons with power tickets spend 70 percent more on concessions and merchandise.
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- 1. Preventing brokers or scalpers from selling and reselling tickets on the secondary ticket market has been a challenge for venue owners. How do you make revenue off of the secondary ticket market? In the 2000s the Giants decreased no shows by reselling tickets through their ticket exchange at a 50 percent reduction and generated half a million dollars in revenue. Ticket exchanges offer season ticket holders to resell their tickets in a safe and legal way. StubHub is now the official secondary ticket sales market of MLB. Ticketmaster operates secondary ticket exchanges for the NBA,NHL and NFL.
- 2. Many teams offer ‘flexible ticket packages’ that can include any amount of tickets to games determined by the team. Tickets that are included in the package are often popular games so that the customers are more likely to buy extra tickets to less desirable games. These packages often include various benefits such as discounts or priority purchasing on other tickets not included in the package.
- 6. A fee paid for a seat in an unreserved searing or standing area ina public assemble facility.