Across
- 2. How frequently the consumers use products and the quantity of the product used.
- 5. The portion of the total market potential that each company expects in relation to its competitors.
- 6. The total revenue that can be obtained from the market segment.
- 8. Specific cities or geographic areas in which marketing experiments are conducted.
- 9. Divides consumers into groups depending on specific values or benefits they expect to require from the use of a product or service.
- 11. Competition in a market with businesses that offer the same type of product or service.
- 13. The images consumers have of competing goods and services in the marketplace.
- 14. Directs a companies marketing mix at a large heterogeneous group of consumers.
Down
- 1. People's interests and values.
- 3. The descriptive characteristics of a market such as age, gender, race,income, and educational level.
- 4. Exhibitions where companies associated with an industry gather to showcase their products.
- 5. The process of dividing a large group of consumers into subgroups based on specific characteristics and common needs.
- 7. An unfulfilled desire.
- 10. Occurs when a business competes with other companies offering products that are not in the same product category but satisfy similar customer needs.
- 12. Rivalry among businesses on the basis of price and value.