Topic 2

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Across
  1. 2. Market research data collected by the business itself.
  2. 4. The process of dividing a market into groups of customers that have something in common.
  3. 7. Market research data that involve words or opinions.
  4. 8. Market segment based on where someone lives.
  5. 10. Market segment based on what someone earns.
  6. 14. Market research data collected by an organisation outside the business.
  7. 15. ...group. A groups discussion among selected people from the target market of the product.
Down
  1. 1. Market research results that involve data.
  2. 3. How easy it is for customer to purchase.
  3. 5. What the customer pays for a product or service.
  4. 6. Customers will pay a higher price for this.
  5. 9. Market segment based on how old a customer is.
  6. 11. A diagram showing businesses/brands in relation to two variables such as quality or price.
  7. 12. Offering a wide range of products or services.
  8. 13. An area of the market not served by a business.