Across
- 2. the percentage of total sales a company has in a market.
- 5. introducing a new product to the market.
- 8. looking at Strengths, Weaknesses, Opportunities, Threats
- 11. a company that buys in bulk and sells to shops or salons.
- 12. a characteristic of the product. Hyaluronic acid, pump bottle, refillable packaging.
- 14. a company that buys goods from other countries.
- 19. a shop that sells to the final customer. Sephora, local beauty store.
- 20. all the people who buy the product.
- 22. when a celebrity or influencer recommends a product.
- 24. the overall impression customers have of a brand. A Korean skincare brand may have a clean, scientific image.
- 25. collecting information about customers and competitors.
Down
- 1. how well people know a brand.
- 3. activities that help sell a product (discounts, samples, events)
- 4. logo, colours, packaging, and style that make a brand recognisable
- 6. a description of the typical customer (age, lifestyle, budget, skin type).
- 7. the group of customers a product is aimed at. Teens, brides, professional makeup artists.
- 9. a company that delivers products to shops in another country.
- 10. when customers keep buying the same brand
- 13. a small group of people who discuss a product and give opinions.
- 15. company that sells goods to other countries.
- 16. the main office of a company
- 17. selling products in more than one country.
- 18. showing a product in a film, series, or influencer video.
- 21. the home-country market.
- 23. change the product, name, scent, or advertising for a local market.