Across
- 3. A new or improved product that meets the needs of consumers and sustains manufacturers
- 4. When a new technology supersedes an existing technology, the existing technology quickly falls out of use and is no longer incorporated into new products. Consumers instead opt for the newer, more efficient technology in their products.
- 5. A trademark is a symbol, word, or words legally registered or established by use as representing a company or product.
- 9. Scientific research leads to advances in technology that underpin new ideas.
- 10. When determining the target market, market sectors and segments need to be identified.
Down
- 1. Technological advances that form the basis of new designs may be applied to the development of different types of products/systems, for example, laser technology.
- 2. The essential requirements that a product must satisfy in relation to the user.
- 6. Fashions and trends change over time, which can result in a product no longer being desirable. However, as evidenced by the concept of retro styling and the cyclic nature of fashion, products can become desirable again.
- 7. A specific group of people within the target market at which a product or the marketing message of a product is aimed at.
- 8. A process where a new idea or adoption of a product by the market is actively slowed.