Topic A

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Across
  1. 4. A need is a state of felt _______
  2. 5. The marketing process creates and ______ value in return
  3. 6. A market ________ is a combination of products, services, experiences and information offered to a market
  4. 8. This stands for the value of the entire stream of purchases that a customer makes over his/her lifetime
  5. 10. Customer _________ Management
  6. 11. It is important to keep customers ______ so that they will buy again from the same company
Down
  1. 1. A market refers to actual and potential ________
  2. 2. The 4 p's are actually the ____ of a marketer
  3. 3. The major difference of a service from a physical.product
  4. 4. This may lead to negative reviews and a bad reputation may ensue
  5. 7. This happens when a product performs even better than a customer expected
  6. 9. value This is the difference between the benefits and costs incurred in buying a product