Tourism as a soft power tool

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Across
  1. 1. It is about winning the hearts and minds of people around the world rather than conquering territories
  2. 5. the promotion of a particular product or company by means of advertising and distinctive design.
  3. 6. The abbreviation of a country's tourism institution
Down
  1. 2. A sports event which is organised every four years.
  2. 3. a short and striking or memorable phrase used in advertising.
  3. 4. A country which consists of many islands, including Honshu.