Tourism in Japan – latest trends and 2025 predictions

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Across
  1. 1. (持続可能な観光)Travel minimizing environmental, cultural impact.
  2. 2. (円安)Depreciated yen making travel to Japan cheaper.
  3. 6. (体験消費)Tourists prioritizing experiences over goods
  4. 7. (コンテンツツーリズム)Pilgrimages to locations from anime, manga, films.
  5. 8. (デジタル変革)Integration of digital tools (AI, cashless) into travel services.
Down
  1. 1. (ソフトアドベンチャー)Low‑risk outdoor activities (e.g., hiking, kayaking).
  2. 3. (オーバーツーリズム)Excessive tourism causing environmental and social stress.
  3. 4. (インバウンド観光)Travel into Japan by foreigners.
  4. 5. (温泉旅館)Traditional Japanese inn featuring hot spring baths.