Across
- 1. Gaining awareness for a product, service, or your company via the media and other communication channels.
- 2. The strategy for making a product or service available and accessible to the target customer.
- 4. It measures how well an organization achieves its objectives, including service quality, customer satisfaction, and operational effectiveness.
- 5. The set of activities and tactics used to communicate a product's value, build awareness, persuade customers, and drive sales, encompassing tools.
- 7. The money or value customers exchange for a product or service, representing the monetary amount buyers pay to acquire it.
- 8. The design and material used to contain and protect a product while also communicating brand image and product information to consumer.
Down
- 1. A set of actions and processes that are designed to improve the image and visibility of a brand, company, or product.
- 2. The procedures and systems used to deliver a product or service to customers in a consistent and efficient manner.
- 3. The reason an organization exists beyond making profit, including its mission, values, and contribution to society.
- 4. The employees and service providers who interact directly with customers and influence service quality and customer satisfaction.
- 6. Anything offered to a market to satisfy a want or need, encompassing physical goods, services, ideas, experiences, people, or places, defined by its tangible and intangible attributes.
- 7. The cooperative relationships between organizations that work together to achieve shared marketing objectives and enhance value creation.