TREND TRACKERS

3. A model that describes the customer journey.
5. Misleading claims about environmental benefits to appeal to consumers.
6. A seamless customer experience across multiple channels
7. The percentage of website visitors who leave immediately without taking further action.
8. A specific group of people identified as the intended audience for a product or campaign.
10. A business model where a seller doesn't keep inventory but fulfills orders via a third party.
14. Tailoring marketing messages and offers based on customer data.
15. The identity of a company or product.
17. The use of brain science to influence consumer behavior is highly sophisticated.
18. The activities and strategies used to communicate a product or service to customers.
19. Promoting a product or service through paid channels.
20. A business or entity that offers similar products or services to the same target market as another business.

1. The unique benefits or values a product offers to customers.
2. The process of influencing consumer behavior and persuading them to take action.
4. Attracting and converting prospects into interested parties.
9. Software and strategies for managing customer interactions and data.
11. The strategic process of creating a specific perception of a brand or product in the minds of customers.
12. Any interaction between a customer and a brand across channels.
13. Open and honest communication about business practices and products
16. A measure of the profitability of marketing activities.