Across
- 4. The type of advertising in which a company makes a direct comparison to another brand, firm or organization.dog Man's best friend
- 5. Testing two versions of a webpage, email subject line, landing page, CTA, etc. to see which one performs better.
- 6. A stage in the buying process, this happens last – when leads move through the top of the funnel (identifying a problem), the middle (shopping for solutions), and finally, to the bottom, where they’re ready to buy. At this stage, leads are interested in a demo, a call, or a free consultation.
Down
- 1. A summary of your ideal buyer, based on market research, data and hypothesis. The representation helps marketers define their ideal audience and it helps salespeople determine lead quality.
- 2. This number shows the people that move through your website or marketing campaigns. It’s actually the “clicks” or actions prospects take, divided by the total number of actions people could take. Hence, the name “clickthrough rate.”
- 3. The number of people who land on a page of your website and leave without clicking on anything before moving on to another page on your site.