Across
- 4. Monitoring _____ can help determine how effective a TV show's marketing campaign is at driving traffic to the show's website
- 8. This makes it harder for TV show marketers to reach a broad audience and build a significant following
- 10. The average cost of a _____-second TV commercial during prime time in the US is around $115,000,
- 11. Makes it challenging for TV show marketers to maintain control over the distribution and promotion of their content
- 12. In the lead-up to season three, this show released a slew of 1980s-inspired posters and trailers
Down
- 1. Many viewers today use _____ technology or fast-forward through commercials, making it harder for TV show marketers to reach their target audience through traditional advertising
- 2. Because of this, TV show marketers need to work harder than ever to cut through the noise and grab viewers' attention
- 3. The promo should end with a _____ that encourages viewers to watch the show
- 5. The _____ of the promo should match the tone of the show.
- 6. TV _____ are the most common way to measure the success of a TV show
- 7. The opening shot or line of the promo needs to grab the viewer's attention and make them want to watch more
- 9. Means that TV show marketers need to create compelling and engaging content that can capture viewers' attention quickly and hold it for the duration of the show